Steal This: Objections 101 For Marketing Freelancers

May 17, 20244 min read

Objections 101 For Sales Calls

Steal This!
Hope It'll Help Somehow.

But Before Objections:

Keep in mind that objections are golden;
They are not roadblocks but signposts on the path to influence and persuade.

If you’re like me, you know well that when someone raises an objection, they are inviting us to a conversation.

All they're saying is "Show me why I should choose you."

So objections are allies, not enemies.

They are opportunities to demonstrate expertise, character, gusto, address concerns, and build trust.

Each objection is a chance to turn doubts into enthusiasm, and respond to the "What's in it for me?" question;
This question, my friend, is the bedrock upon which every successful sale in the annals of human history has been built.

So time for some mind reading, handling objections, and answering questions!

Objection: We already have a marketing team!

Hey, having a marketing team is terrific! But let's face it—every team, no matter how lean and stellar, can miss a spot or two.

Every brand leaves some money on the table (or they want a bigger, better table altogether).

Still, if you're genuinely thrilled with your newsletter, automated flows, and subscriber engagement, then it's time to close this document.

No need to take up more of your valuable time. But if there’s a sliver of doubt, why not see if there’s more to achieve together?

Objection: But George, English isn't your first language!

Yep, English is my second language, and that’s my secret sauce. It means I approach your copy with fresh eyes and a pinch of spice—exactly what’s needed to stand out.

I've dedicated years honing my skills, learning grammar, and I guarantee you'll be pleasantly surprised by the captivating, error-free copy I can deliver.

I guess we've both witnessed how non-native copywriters can produce outstanding copy.

Objection: How can you understand our business if you are new to our Niche?

Understanding sales & human emotions trumps niche experience any day. I dive deep into your audience’s world, learning their lingo and their desires.

Outsider? Maybe.

Fresh perspective that sells? Absolutely.

Objection: We have an email list, but is the investment in your services really worth it?

Think of email marketing as your silent profit- building machine. I’m not just here to help you spend money; I'm here to help you make it.

Let’s tailor a plan that fits your budget and watch as the profits roll in—backed by a no-risk guarantee.

Objection: I've tried other copywriters and marketers… It didn't work out.

I’M nOT liKe tHe rESt.

How many times have you heard this? I totally understand your hesitation.

Many have been burned by subpar services.

However, generating more than a million USD in sales is not something to brag about… But surely it is a track that shows I can get the job done.

Let’s run a risk-free test campaign together, to show you real, measurable results that will make you a believer.

Objection: I'm not sure if we have the time for email marketing.

Time is the most precious coin for entrepreneurs and business owners.

As a solopreneur myself, I feel you.

That's why I'm here to take the weight off your shoulders.

With my expertise, I'll handle everything from strategy to execution, giving you more time to focus on what you do best – running your empire.

Objection: What if we're not satisfied with your work?

Your thrill is the goal. Not delighted with the results?

I’ll tweak, tinker, and tailor until you’re grinning ear to ear.

And if patience is what it takes, I’ve got loads of it, ready for our journey to success.

Objection: How do you ensure your email strategies are up-to-date with the latest marketing regulations and trends?

It’s vital to stay ahead in this rapidly evolving field; That’s why I continuously invest in my professional development—from workshops and masterclasses (some costing mucho dinero) to keeping up to date with the latest trends, best practices, and regulations, like GDPR, to keep our campaigns effective and ethical.

Objection: How will you understand our brand voice and customer base?

Understanding you and your brand begins with thorough research and communication. I start by immersing myself in your existing content, engaging with your team, and understanding what worked well (and what not so well) in the past, to truly grasp your tone, style, and what moves the needle of your audience.

This foundational work ensures that my work resonates with your efforts and customers.

Hope This Helps! Best of Luck!

And remember;
Luck Is What Happens When Preparation Meets Opportunity

George Longovitis
Your Helpful Eudaimonpreneur

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