George Longovitis Blog

Learning Something New In Every Opportunity!

Gary Halbert’s Coat Of Arms Mail Ad

Gary Halbert’s Coat Of Arms Mail AdBy: George Longovitis Published on: 29/05/2024

The direct mail ad that raised Gary Halbert to the Marketing Pantheon of Greatness. Simple and impactful, this copy generated over 6 figures (some claim 7) for Gary at a pivotal time in his life.

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Gary Halbert’s Coat Of Arms Mail Ad

Steal This: Objections 101 For Marketing Freelancers

Steal This: Objections 101 For Marketing FreelancersBy: George Longovitis Published on: 17/05/2024

Below, you'll find my collection of the most common objections I've experienced during discovery calls, plus my refined responses that have helped me collaborate with some fantastic partners.

Marketing & Business
Steal This: Objections 101 For Marketing Freelancers

David Ogilvy's “Hire This Man” Ad Breakdown

David Ogilvy's “Hire This Man” Ad BreakdownBy: George Longovitis Published on: 08/05/2024

One of David Ogilvy's timeless ads for promoting... himself!

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David Ogilvy's “Hire This Man” Ad Breakdown

David Ogilvy's Guinness Guide to Oysters Ad

David Ogilvy's Guinness Guide to Oysters AdBy: George Longovitis Published on: 03/05/2024

One of David Ogilvy's timeless ads for Guinness delicious beer.

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David Ogilvy's Guinness Guide to Oysters Ad